Sustainable last-mile — why we invested in Bringly?
In recent years, the e-commerce industry has witnessed an unprecedented surge in demand, with consumers increasingly opting for online shopping as a more convenient and time-efficient alternative to traditional brick-and-mortar stores. As a result, last mile delivery, which constitutes the final and most critical leg of the shipping process, has emerged as a fundamental element of the customer experience. However, shifting customer preferences and mounting expectations for fast and reliable delivery are exerting immense pressure on last mile delivery providers to adapt and innovate.
Customer preferences shifted thus the speed and cost of the delivery are no longer the only compelling factors that influence the decision making process. Due to the omnipresent, worldwide movement towards a net-zero economy, the sustainability aspect of the delivery emerges at the top of decision making factors for customers.
What we see as the catalyst of a broader change in today’s economy is transparency. Alongside the declarations of various companies concerning transformation towards sustainability there is a growing need for a fully transparent process enabling clients to have access to the real-time, accurate data concerning various aspects of a service that they ordered.
At SpeedUp we believe that Bringly combines all of the above mentioned features and therefore will play a pivotal role in the transformation of the last mile delivery which is inevitable due to long lasting stagnation on the market.
A key point to fully understand the product and Bringly’s place in the last-mile supply value chain is that Bringly does not merely act as an aggregator of third-party services (courier companies). Bringly is an engine that manages and optimizes the operations of courier entities, which, thanks to belonging to the platform, gain the possibility to better match human resources (couriers) to existing orders by integrating factors such as the location of the courier in real time, the analysis of his current ‘occupancy’ with parcels or his means of transport into the whole process. Thanks to the Company’s product, parcels are delivered more transparently and offer a better quality of service such as delivery, and Bringly partners’ fleets are disposed of more efficiently.
Key features of Bringly’s platform:
♻️Sustainability: multi-carrier sustainability through capacity optimization & distribution
👱♂️Customer experience: more control over the “post-purchase” experience all the way to the front door
🤝 Accessibility: wide range of logistics parties and services on the platform
⚡️Efficiency: one API with access to the best & most sustainable logistics service providers; — Cost savings: real-time monitoring, management and allocation of logistics flows
📊Operation: simple monitoring and switching of logistics parties by merchants
📲Data: real-time insight into service and performance levels of carriers
Fundaments:
📈300% growth in revenue in 2022
💡Extremely competent and dynamic team with experience in logistics & more. Previously worked at Uber, L’Oreal, Suitsupply, Shell, ING, IBM, Allianz.
💰Robust international sales pipeline.
Investment
In April 2023, Amsterdam-based logtech startup Bringly raised 1,5M EUR seed round investment which was led by Eyos Capital and SpeedUp Energy Innovation which is part of SpeedUp Group. Previous investors: Ponooc VC, Shamrock Ventures, OUT Investments and business angels joined the round as well. The aim of the round is to accelerate the internationalization of Bringly’s business.
Author: Makary Mulczyński, Investment Associate at SpeedUp Group
